Why Is Innovation so Important for us?
The increasing need for growth and change also provides a great deal of opportunity for businesses. Companies which try to keep doing the same thing forever will eventually be outmaneuvered by a competitor who is willing to try something different. Innovations should help the company adapt to the changing marketplace, and ideally become a leader.
In order to drive business growth, stay relevant in changing times, and differentiate from the competition, business leaders must be able to think creatively and embrace innovation into their business models.
BIMMS designers work at the centre of complex, demanding projects, juggling creatively in teams, to generate great ideas, designs and successful products. In order to achieve such goals it is critical to attain high levels of self-reflection, social networking, work-collaboration and interdisciplinarity.